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品牌化经营是当今旅游景点发展的必经之路,良好旅游形象的创立和传播,是旅游目的地开拓市场的重要手段。以可视化为中心的VIS被认为是塑造企业形象最为快捷的方式,而标志的作用居于首要位置。只有通过对晋商民俗文化的深度挖掘,才能设计出具有生命力的旅游形象标志,使山西民俗文化旅游景点在发展中更好地保护民族品牌。
Brand management is the only way for the development of tourist attractions. The establishment and spread of a good tourist image is an important means for tourist destinations to open up the market. Visual-centric VIS is considered as the most efficient way of shaping corporate image, and the function of logo is paramount. Only through the excavation of Shanxi merchants folk culture in depth can we design a vivid tourist image and sign to make Shanxi folk culture and tourism attractions better protect the national brand in the development.