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色彩在艺术设计中的作用是不言而喻的,而视觉传达设计作为艺术设计的一个专业方向,又与色彩息息相关。本文主要论述了视觉传达设计中的色彩设计,具体就色彩的作用,使用原则,及其在招贴、包装、商业摄影和网页中的视觉传达设计应用进行了探讨。
The role of color in art design is self-evident, and visual communication design as a professional art design direction, but also with the color is closely related. This paper mainly discusses the color design in visual communication design, and discusses the role of color, the principle of use, and the design of visual communication in poster, packaging, commercial photography and web pages.