关心中国媒体的人们会发现,进入新世纪以来,蛰伏已久的传媒业仿佛迎来了春天,不断地涌现出一些新面孔。那些“老面孔”传媒也在不断被注入更多的资金,牵动出新的活力。中国传媒市场正呈现前所未有的躁动,曾经壁垒森严的中国传媒业,似乎一夜之间成了前景诱人的新兴市场。中国媒体经营的龙头老大——中央电视台,2000年的广告营业收入是50亿元人民币左右,但这与国外传媒巨子相比则是小巫见大巫,AOL一年的收入是 People who care about the Chinese media will find that the media industry that has been dormant for a long time has ushered in the spring since entering the new century and has continuously emerged some new faces. Those “old faces” media are constantly being infused with more funds, affecting new vitality. The Chinese media market is showing an unprecedented agitation. The once-rampant Chinese media industry seems to have become an overnight market with attractive prospects. CCTV, the leading Chinese media operator, reported about 5 billion yuan of advertising revenue in 2000. However, compared with foreign media tycoons, it is a trivial loss. The annual income of AOL is