著名的未来学家奈斯比特曾预言:“特许经营是商业零售领域的一次革命,是有史以来最成功的营销模式,它必将成为21世纪主导商业模式。” 2000年中国特许经营的店数是15000家,而2003年这一数字已经上升到87000家,增长率高达480％。目前全球还有许多品牌没有进入中国,而中国本土的特许企业发展如此神速,表明中国发展特许经营的空间非常大。 Well-known futurist Nesbitt predicted: “Franchising is a revolution in commercial retail and the most successful marketing model in history, and it will surely become the dominant business model of the 21st century.” In 2000, China’s franchise The number of stores is 15,000, but in 2003 this figure has risen to 87,000, an increase of up to 480%. There are still many brands in the world that did not enter China. The rapid development of Chinese-funded franchised enterprises shows that there is ample room for China to develop franchising.