南方网总编辑曹轲在2012年6月出版的《南方传媒研究》刊文,认为网站内容管理已经完全不同于传统的出版内容管理,除了出版内容、企业内容涉及的形态和形式之外,有两个显著特点:一是各种评论、用户所产生的内容(UGC)成为内容管理的范畴,甚至是其中的主要内容构成。二是内容与产品呈现、内容与发布渠道、内容与用户消费,已经密不可分。随着互联网从门户时代、搜索时代到社交时代的演变,特别是社会化媒体兴起,网站内容管理出现五个方面的转变趋势:从内容管理(提供信息为 Southern Network editor Cao Ke in June 2012 published “Southern Media Research” published an article that the website content management has been completely different from the traditional publishing content management, in addition to publishing content, the content of the form and form of enterprise involved, there are Two notable features: First, various comments, user-generated content (UGC) become the category of content management, and even the main content of which constitute. Second, content and product presentation, content and distribution channels, content and consumer spending, have been inseparable. With the evolution of the Internet from the portal era, the search age to the social era, especially the rise of social media, web content management has tendencies to shift from content management (providing information as