2007年8月《规范》出台后,购买重疾险的消费者能从中得到很多的益处,而作为被规范对象的保险公司也从中获得了发展的机遇。如何看待重疾险在百姓理财规划中的功能?《规范》对于保险公司的意义是什么?保险公司又该如何赢得消费者的信任?对此,光大永明产品开发部产品市场主管王颖有着自己的见解。 Since the introduction of the “Code” in August 2007, consumers who purchase critical illness insurance can benefit greatly from it. As an exempted insurance company, they have also been given opportunities for development. How to view the function of critical illness insurance in people’s financial planning? What is the meaning of “standard” for insurance companies and how should insurers win the trust of consumers? In response, Wang Ying, product marketing director of Everbright Yongming Product Development Department, Opinion