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当隆力奇和宝洁首次同时出现在2004年央视招标会上,激烈竞争黄金广告时段时,我们可以认为是巧合。当隆力奇和宝洁在2005年央视招标会上再次出现,并再次分别成为本土日化标王和央视标王时,我们就可以从中看出一些端倪隆力奇和宝洁的两次央视招标其实是中外两大日化巨头角力的开始,是两大日化巨头正面博弈的一个缩影,也是两大日化巨头全面争夺中国农村市场的一个信号!
When Longli Qi and Procter & Gamble first appeared in the 2004 CCTV bidding, fierce competition gold advertising hours, we can be considered a coincidence. When Longliqi and Procter & Gamble appeared again at the CCTV bidding in 2005, and once again become the local daily standard king and CCTV standard king, we can see that some of the clues to cite Longliqi and Procter & Gamble are actually two major domestic and foreign CCTV Japanese giants wrestling the beginning of the two major Japanese game is a microcosm of the game, but also the two major Japanese giants compete for a signal of China’s rural market!