沟通,是人际沟通的简称。辞海中的解释为人与人之间的信息交流过程。本文所说的“沟通”并非仅仅指主持人与听众进行电话、短信、微信等具体内容上的交流,更是主持人希望在内容上与听众达成某种契合或共识。广播作为大众传播媒介,具有信息传播、社会服务和大众娱乐的功能。这些功能丰富着人们的生活,也推动着社会的进步。近年来,随着广播事业的进一步发展,它的另一种功能——社会沟通功能也逐渐凸显。长期以来,广播以其特有的方式贴近、伴 Communication is short for interpersonal communication. Interpretation of the sea is the process of information exchange between people. The “communication” mentioned in this article is not just the exchange of specific content such as telephone calls, text messages and WeChat by the host and the audience, but also the moderator hopes to reach a certain agreement or consensus with the audience on the content. As a mass media, broadcasting has the function of information dissemination, social service and mass entertainment. These features enrich people’s lives, but also promote social progress. In recent years, with the further development of broadcasting, its another function, social communication function, has also gradually become prominent. For a long time, broadcasting has been closely linked with its unique way