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本地化是一个战略概念,所依据的是全球战略往往必须适应当地的市场、文化和规则的见解。虽然全球化看来正在不断走强,本地化继续是一种重要选择。
Localization is a strategic concept based on the insights that global strategies often have to adapt to local markets, cultures and rules. Although globalization appears to be on the rise, localization continues to be an important choice.