品牌营销是一个完整的动态活动系统,品牌建设是一项系统工程,是一项长期战略,企业必须在品牌调研、品牌定位、品牌规划、品牌创意、品牌设计、品牌推广和品牌评估等各个方面全方位规划和实施;必须要在管理机构建设和人员配备上投入相当的精力,应该考虑成立以最高管理者为主的品牌战略管理委员会进行品牌战略的制定与实施、监督与检查,设置品牌总监或由营销总监开展日常的品牌管理工作,使品牌的战略作用真正发挥出来。 Brand marketing is a complete system of dynamic activities. Brand building is a systematic project. It is a long-term strategy. Enterprises must take the following aspects in brand research, brand positioning, brand planning, brand creativity, brand design, brand promotion and brand evaluation All-round planning and implementation; must invest considerable effort in the construction of management organs and staffing, and should consider setting up and implementing, supervising and inspecting the brand strategy of the brand strategy management committee with the top management as the chief executive, setting up the brand director Or by the marketing director to carry out the daily brand management, the brand’s strategic role to play out.