在商场如战场的激烈竞争中,广告已成为商家的战略手段之一。但广告不是万能的,它可能在一个阶段对企业起到至关重要的作用,但不能把企业发展的赌注都下在广告上,那样早晚要栽跟头。因此,运用广告手段有一个“度”的问题。作广告无非是要达到这样几个目的:一是传递信息,告诉人们有你这个企业有你这么一个牌子,有这么一种产品。二是让人们知道你这个企业还“活着”,然后逐步认识你, In the fierce competition in the mall such as the battlefield, advertising has become one of the strategic means of business. However, advertising is not a panacea. It may play a crucial role in the enterprise in one stage. However, it is not possible to place the stakes of business development on advertisements, so that it may sooner or later be planted. Therefore, the use of advertising means there is a “degree” of the problem. Advertising is nothing more than to achieve such a few purposes: First, pass the message to tell people that you have this business you have such a brand, there is such a product. The second is to let people know that you still “alive” business, and then gradually know you,