近一个时期以来,随着广电产业化的推进,有些媒体把主要注意力转向经济效益和广告创收等方面,忽视了社会效益、社会责任,致使一些节目、特别是娱乐综艺类节目出现了较明显的低俗化倾向,给社会带来许多负面影响。问题究竟出在哪里?是不是产业化引发的?既要承担社会责任,又要面对生存压力和利益诱惑,媒体应何去何从?本期“视点”栏目中,本刊常务副主编张聪撰写的《也谈克服媒体的低俗化》对此进行了深入探讨。 In recent days, with the industrialization of broadcasting and television, some media have shifted their main attention to economic benefits and advertising revenue generation, neglecting social benefits and social responsibilities. As a result, some programs, especially the entertainment variety shows, have become more obvious The tendency of vulgarization has brought many negative impacts to society. What is the problem? Is it due to industrialization? To assume social responsibility, but also to face the temptation of survival pressure and interest, the media should go from here? This “point of view” section, published by executive editor Zhang Cong “Also talk about overcoming the vulgarization of the media,” conducted an in-depth discussion.