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2015年世博会平台上,海南向外界释放了哪些新的政策理念和经济信号,成为海南本届世博会的热点话题和对外报道的重点。海南的米兰世博会对外宣传报道紧紧围绕热点,实施文化策略,融合国内国外新媒体,拓展宣传合作领域,取得了良好的国际传播效果。一、寻找宣传的契合点1.以文化为契合点。海南的米兰世博会宣传报道用国际化的视野和开放的思维,以中意两国有优势的文化契合点,通过世博会这个大平台向世界展示海南的悠久历
In the Expo 2015 platform, what new policy concepts and economic signals were released from Hainan to the outside world became the focus of the hot topics and external coverage of this Expo in Hainan. The Milan Expo in Hainan reported closely around the hot spots, implemented cultural strategies, integrated new media at home and abroad, and expanded the field of publicity and cooperation, and achieved good international dissemination results. First, to find the fit point of publicity 1. To culture as a point of convergence. Hainan Milan Expo publicity coverage with an international perspective and open thinking to China and Italy have the advantage of cultural fit point, through this large platform for the Expo to show the world of Hainan’s long calendar