今年我们内部组织召开了两个中层以上研讨会,第一次研讨会叫再造报纸影响力,前不久,刚刚召开的研讨会是探索新媒体发展。为什么要这样做?融合对我们来说,实际是一个转型期。转型期必然有一个过度,老的不可以丢,新的一下子掌握不了,这就是一个难题了。我们现在很多办媒体的方式、经营方式还是老路子。在新媒行业我们也探索的很早,7、8年前就开始探索,但是成效也不明显。对专业媒体来说,首先要发挥自己的特点,我们旗下有三份报纸,中国汽车报,中国 This year, we organized two internal-level seminars in our internal organization. The first seminar called the impact of reengineering the newspaper. Not long ago, the seminar just held was to explore the development of new media. Why do this? Fusion is actually a transitional period for us. There must be an over-transformation in the transition period. The old one can not lose it and the new one can not grasp it at once. This is a difficult problem. We are now a lot of ways to do the media, business methods or the old ways. In the new media industry we also explored very early, seven or eight years ago to explore, but the results are not obvious. For professional media, we must first play our own characteristics, we have three newspapers, China Automotive News, China