近年来,随着经济全球化步伐的加快,越来越多的外资企业进入我国以谋求利润空间。面对竞争,各个企业都在千方百计营销自己的产品。商业广告(下文简称广告)作为有效的营销杠杆,引起了越来越多商家的重视。而一家企业要在非母国推行其广告,就必须面对文化差异的问题。三千年来世界上形成的希腊文化传统、中国文化传统、印度文化传统及阿拉伯伊斯兰文化传统和非洲文化传统等多种文化始终深深地影响着当今的人类社会,各个国家特 In recent years, with the acceleration of economic globalization, more and more foreign-funded enterprises have entered China to seek profit margins. In the face of competition, all businesses are doing everything possible to market their products. Commercial advertising (hereinafter referred to as advertising) as an effective marketing lever has aroused more and more businesses attention. When a company wants to promote its advertisement in a non-home country, it must face the problem of cultural differences. The three millennia of various cultures, such as the Hellenistic, the Chinese, the Indian, the Islamic, and the African, that have shaped the world, have profoundly influenced today’s human society,