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大众化旅游时代的消费热点正在由观光旅游向观光与休闲度假并重转变,但是旅游产品供给总量不足和结构性短缺并存的现状,要求旅游投资需结合产业发展变化的新趋势,及时调整投资方向,不断调整完善投资内容,明确旅游投资效益的指标体系。不仅需要从旅游投资财务效益角度决策和评估项目。更需要从社会效益角度思考投资效益,以推动旅游业又好又快的发展。
The consumption hot spots in mass tourism era are changing from sightseeing to sightseeing and leisure vacation. However, the current situation that the total supply of tourism products is insufficient and the structural shortage coexists, the tourism investment needs to combine with the new trend of industrial development and change, adjust the investment direction in time, Constantly adjust and improve the investment content, a clear indicator of tourism investment efficiency system. It is not only necessary to decide and assess the project from the perspective of the financial benefits of tourism investment. But also need to think about the benefits of investment from the perspective of social benefits so as to promote sound and rapid development of the tourism industry.