翻开中国保健品发展的历史,红桃 K 与脑白金应该是我们最熟悉的两个名字。几年来,对这两个企业的营销模式感慨良多,在置身局外沉心思考后,有些心得,整理成文。本文就红桃 K 和脑白金相同与差异处进行全方位的对比和剖析。 Turning over the history of the development of Chinese health products, Hong K and Nerve Platinum should be the two names we are most familiar with. Over the past few years, I have felt a lot of emotions about the marketing models of these two companies. After I was absorbed in thinking outside the office, I had some experience and finished my writing. In this paper, we compare and analyze the same and different parts of Hong K and NPK.