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大部分人的意识中,山西除了陈醋与汾酒,别无他物。2003年10月以前,广州东方船的这帮见多识广的广告人也这么想,直到“遭遇”了supershare(厦普赛尔),地域限制带来的思想近视豁然开朗。作为山西标志性名牌,厦普赛尔在山西早已家喻户晓。10年磨一剑,在厦普赛尔田董事长、赵总经理的稳健经营下,厦普赛尔系列饮料年产突破5万吨,畅销区域遍布山西、辐射中原。品牌的成长与产能的剧增促使厦普赛尔必须在广告运作上加大力度。2003年10月,在运作了10余条影视广告的基础上,厦普赛尔南下广州,为厦普赛尔果蔬汁的广告创意制作谋求更广阔的思维空间。
Most people’s awareness, Shanxi vinegar and Fen addition to wine, nothing else. Before October 2003, these well-informed adversaries of Guangzhou Oriental Ship also thought that until the “encounter” supershare (Haixu Purcell), the myth of myths caused by geographical restrictions suddenly see. As a landmark brand in Shanxi, Xia Purcell has long been well-known in Shanxi. 10 years of grinding sword, Xiapu Saier Tian, chairman and general manager of the sound operation, Xia Purcell series of beverages exceeded 50,000 tons annual output, the best-selling area throughout Shanxi, radiation Central Plains. The growth of the brand and the dramatic increase in production capacity have forced Haapsal to step up its advertising efforts. In October 2003, based on the operation of more than 10 film and television advertisements, Xia Purcell went south to Guangzhou to seek a broader space of thinking for the creative production of Ha Puruer fruit and vegetable juices.