叶茂中枪毙“劲王枸杞汁”而推出“劲王野战饮料”这一著名案例,一直被营销界炒得火火红红。只知其然者,津之乐道于市井街头之中,感叹这案例的成功,也希望自己哪天也碰上这样的好事情。然而,通过这一案例,能发掘什么、学些什么等这些深入探究的问题,却很少有人去思考。笔?.. Yemao shot “Jin Wang wolfberry juice” and the introduction of “Jin Wang field drink” this famous case, has been speculation fiery red-hot marketing. Only know the Ran, Jin music in the streets in the streets, lamented the success of this case, I hope one day also run into such a good thing. However, in this case, what can be excavated, what to learn and so on, which are deeply explored, are seldom considered. pen?..