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一个企业要有长足发展必须始终牢记,把更多的钱投入到企业形象的提升、广告宣传的成效和产品质量的提高上。企业形象关系到企业的生存和发展,要树立公关意识、危机意识,提高企业的知名度和美誉度,赢得消费者对企业的信赖和认可。在广告宣传上,要找准定位,挖掘核心卖点,主题突出,创意独特,本着诚信的原则吸引消费者的注意力。产品质量的提高是品牌维护的关键因素,质量代表企业的形象,决定企业效益的好坏。要在不断改进产品更新换代和提高产品质量上下功夫,从而赢得消费者的信任,占据消费者的心灵市场。
For a company to have a long-term development, it must always keep in mind that more money should be invested in the improvement of corporate image, the effectiveness of advertising, and the improvement of product quality. Corporate image relates to the survival and development of the enterprise. It must establish public awareness and crisis awareness, improve the company’s reputation and reputation, and win the trust and recognition of consumers. In advertising, it is necessary to identify the positioning, tap the core selling points, highlight the theme, create unique ideas, and attract consumers’ attention with the principle of good faith. The improvement of product quality is a key factor in brand maintenance. Quality represents the image of the company and determines the efficiency of the company. We must make continuous efforts to improve product upgrading and improve product quality, so as to win the trust of consumers and occupy the soul market of consumers.