从2003年7月中央关于整顿报刊的方针实施以来,随着中国报业市场化、产业化改革的深入,以及今年年底我国将如期向外资开放书报刊批发业务的日渐临近,中国报刊市场的发行竞争越来越激烈。为了应对挑战,各种报刊纷纷改变原有的发行模式,以便在报刊竞争中闯出一条全新的发行之路。那么,他们究竟采取哪些新的发行理念、渠道和实施办法?本刊就这个专题约请有关同志撰文,请他们各抒己见。 Since the implementation of the guidelines of the Central Government on reorganizing newspapers and periodicals in July 2003, with the deepening of the marketization of China’s newspaper industry and the deepening of industrialization and the approaching of the wholesale business of newspapers and magazines to be opened to foreign capital as scheduled by the end of this year, the circulation of China’s newspapers and periodicals The competition is fiercer and fiercer. In order to meet the challenge, all kinds of newspapers and magazines have changed their original mode of distribution in order to break a new way of circulation in the newspaper competition. So what new distribution concepts, channels and implementation measures do they adopt? The magazine invites the relevant comrades to write an essay on this topic and invites them to express their opinions.