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一位记者在报道首届金鼎奖时曾感慨：相对于艺术活动和艺术家,相对于教育活动和教育家,营销的社会意义丝毫不逊色。但是,我们在关注他们吗?我们承认他们不可替代的市场作用和社会作用了吗?没有! 这一番感言想必道出了当时当日营销人的心声。 5年前,中国迈过了21世纪的门槛。近20年的改革开放,中国的市场变迁用20年时间走完了国外100多年的路程。从以产定销到以销定产；从人员推销到终端为王；从黯淡无光的老百货到灯火通明的大卖场,……这一路的变化日新月异。当商品经济的大潮澎湃在中华大地的时候,正是我们的营销人在幕后
When a journalist covered the inaugural Golden Prize, he said with emotion: Compared with educational activities and educators, the social significance of marketing is no different than that of artistic activities and artists. However, we are concerned about them? We recognize that they irreplaceable market and social role? No! This is the feeling of the marketing people want to come out the day of the voices. Five years ago, China crossed the threshold of the 21st century. Nearly 20 years of reform and opening up, China’s market changes with 20 years, completed more than 100 years of foreign journey. From the production of fixed-to-pin sales; from the salesman to the terminal king; from the bleak old department store to brightly lit hypermarkets, ... ... the changes of this way with each passing day. When the tide of commodity economy in China, when it is our marketing people behind the scenes