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金融危机的影响尚未消去全球金融市场依然动荡异常。如今,在全球传媒产业发展的格局中,发展迅猛的电影、游戏、动漫等产业均不同程度的遭受着危机带来的负面影响。而在这种大背景下,国内媒体包括广播电视也不可能独善其身。最显著的表现就是广告收入下降,如何在此背景下开拓发展,走出危机,走向复苏?笔者认为,加强节目的研制开发,做好节目资源的储备
The impact of the financial crisis has not yet erased the turmoil in global financial markets. Nowadays, in the pattern of the development of the global media industry, the rapidly-growing industries such as movies, games and animation have all suffered to varying degrees from the negative impact of the crisis. In this context, the domestic media, including radio and television, can not be perfect. The most notable manifestation is the decline in advertising revenue. How to develop and develop in this context? Out of the crisis, to recover? In my opinion, to strengthen research and development of programs and make reserves of program resources