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认知语言学研究热点之一的概念隐喻,已经在跨学科的道路上不断地印证其巨大魅力。概念隐喻部仅仅是认知语言学中的修辞手法,更是我们认识世界的方法。本文主要通过阐述概念隐喻三种类型在视觉传达中的体现进行研究,阐释概念隐喻是如何表达设计者目的的同时让受众理解其中的内涵,进而达到其进行理解设计的目的。
Conceptual metaphors, one of the hot topics in cognitive linguistics, have continuously demonstrated their immense charm on interdisciplinary approaches. The concept metaphor is only a rhetorical device in cognitive linguistics. It is also a way of knowing the world. This paper mainly studies the manifestation of the three types of conceptual metaphor in visual communication, explains how the conceptual metaphor expresses the designer’s purpose while let the audience understand the connotation, and then achieve the purpose of understanding the design.