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知识产权创新是文化创意产业的灵魂,知识产权保护是文化创意产业产生和存在的基础.浙江文化创意产业虽然有了快速的发展,然而在文化创意产业知识产权创新与保护方面也存在着很多的问题.要通过知识产权创新与保护来推动浙江文化创意产业的发展,除了选择正确的路径之外,还应构建体系较为完备的知识产权创新与保护机制和采取若干具体的措施.“,”IP Innovation is the soul of cultural and creative industries,intellectual property protection is the emergence and existence of cultural and creative industries base.Zhejiang cultural and creative industries has been rapid development,but in cultural and creative industries innovation and protection of intellectual property also exist many problems.Through innovation and the protection of intellectual property rights to promote the development of cultural and creative industries of Zhejiang Province,in addition to choosing the right path,it should build a relatively complete system of innovation and intellectual property rights protection mechanisms and the adoption of a number of concrete measures.