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上海孔雀香精香料有限公司是轻工系统日化行业国内规模最大、品种最多的香精香料生产骨干企业。近几年来,我们在思想上高度重视市场,把功夫下在市场上,采取多种措施,主动开拓市场,积极抢占市场,使企业在激烈的市场竞争中取得了长足发展,全国市场占有率达到40％以上。产品的主销区已从华东、中原一带向华南、西南、东北、西北一带辐射,并分别建立了五个大区经营都,部分产品还出口远销东欧和东南亚地区,颇受国内外客户的青睐。1993年销售收入跻身上海大中型企业200强行列,1995年经济效益居日化行业之首。 一、建立市场部,加大市场拓震力度 著名的“孔雀牌”商标饮誉海内外已有半个多世
Shanghai Peacock Flavor and Fragrance Co., Ltd. is the light industry system, the largest domestic industry, the largest variety of flavors and fragrances production backbone enterprises. In recent years, we have attached great importance to the market in our thinking, taken various measures in the market, taken the initiative to open up the market and actively seized the market so that our enterprises have made great strides in the fierce market competition and reached the national market share 40% or more. The main selling area of the products has been radiated to the areas of South China, Southwest, Northeast and Northwest China from East China and Central Plains to the Northwest China. Some of the products have been exported to the regions of Eastern Europe and Southeast Asia and are well received by domestic and foreign customers Favor. 1993 sales revenue among the ranks of the 200 large and medium-sized enterprises in Shanghai ranks first in 1995, the economic benefits of daily chemical industry. First, the establishment of the marketing department, increase market efforts to develop the famous “Peacock brand” reputation at home and abroad have more than half a dozen