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通过对中国西部民族聚居区传媒实践的研究,文章试图创建中国本土的传媒影响力类型化分析理论。因为无论从加强民族文化建设的角度出发,还是站在国家战略高度——拉动中国西部在亚洲腹地的发展高台效应考量,都十分需要这类尊重现实,尊重西部社区、社群特殊性的实证性科学研究成果。文章以社会个体为发生点,提出大众传播融合模式,旨在构建社区文化自信并推动中国西部民族聚居区稳定、和谐、健康和快速发展。
Through the study of the media practice in the minority area in western China, the article attempts to establish the type analysis theory of media influence in China. This is because it is very necessary for such demonstration projects that respect the reality and respect the particularity of the western community and community, both from the perspective of strengthening national culture construction and from the perspective of national strategic level and driving the development of western China in the hinterland of Asia. Scientific research results. The article takes the social individual as the point and proposes the mass communication and fusion mode, aiming at building community culture self-confidence and promoting the stable, harmonious, healthy and rapid development of the ethnic settlement in western China.