我们是不是夸大了行销和广告的影响了呢?如果你听过刚刚卸任的玛邵尔·麦克说的话——未来的考古学家和历史学家会发现,广告实在是我们这个时代的生活的最真实的写照——仍然持有怀疑态度的话,就看看麦当营餐店和可口可乐在许多国家受欢迎的程度以及不断上升的销售数字,你就会发现他们已经成为全球性的自由选择的标志了。最近,美国《广告时代》杂志对20世纪广告业做了一次回顾性的评选,透过20世纪的广告及其与媒体、行销的关系,可以很好地认识预测下一个千禧年。本世纪百佳广告策划1949年,著名广告人威廉姆斯·伯恩哈特写下了他的1949年 Do we exaggerate the impact of marketing and advertising? If you have heard of the outgoing Marshall McKeer - future archaeologists and historians will find that advertising is really life in our time Truthful portrayal - Still skeptical, take a look at the popularity of McDonald’s Coca-Cola and Coca-Cola in many countries and rising sales figures and you’ll find they have become globally free-choice Marked. Recently, the United States, “Advertising Age” magazine made a retrospective review of the 20th century advertising industry, through the 20th century advertising and its relationship with the media, marketing, can be a good idea to predict the next millennium. The century PARKnSHOP advertising planning In 1949, the famous advertiser Williams Bernhard wrote his 1949