随着市场经济的发展,企业的决策者们的市场意识、竞争意识广告促销意识增强了。去年被新闻界炒得沸扬的秦池集团公司以3.2个亿夺了中央电视台广告“标王”之事,成了爆炸新闻。这个县级的酒厂出名了,有大手笔赞之的,有善意忠告的,有言词尖锐预言的。据报载事过才一年,事实却证明的昔日威震神州的“标王”已成了令天的“苦恼之王”,企业产品积压、效益大滑、陷入困境…… With the development of the market economy, corporate decision makers have increased their market awareness and competitive awareness of advertising and promotion. Qinchi Group, which was hailed by the press industry last year, claimed the “king of the king” for CCTV’s advertising with 3.2 billion and became an explosion news. This county-level winery is famous. There are great praises, there are good advice, there are verbal predictions. According to reports, it took only one year to serve, but the facts proved that the former “Victorian” of China’s Weizheng has become the “king of distress” of the day, and the backlog of products, profits, slippage, and difficulties...