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尼尔森将在2013年9月为旗下23000户采样家庭配备全新可以将互联网观看内容纳入收视率统计范围的系统。该报告将开始追踪诸如亚马逊、Netflix、Hulu和Xbox这些流媒体播放和游戏主机的在线视频点播情况。美国电视与流媒体出现融合趋势,中国还在路上。随着近年来互联网、新媒体应用的普及,电视节目在网络上的点击量增速迅猛,但国内现有的收视率统计办法并未将其纳入进来,不但不能准确反映电视媒体的传播影响力,而且
In September 2013, Nielsen will equip its 23,000 sample households with a new system that includes Internet viewing content in ratings statistics. The report will begin tracking online video-on-demand for streaming and game consoles such as Amazon, Netflix, Hulu and Xbox. The trend of convergence between the U.S. television and streaming media shows that China is still on the way. With the popularization of the Internet and new media applications in recent years, the hits of the television programs on the Internet have been growing rapidly. However, the statistics on the existing ratings of the television programs in China have not been incorporated into the statistics. They not only accurately reflect the influence of television media ,and