老牌餐饮海底捞品牌“年轻化”意识日渐觉醒,大肆铺张的宣传推广,却没有‘砸“准自己想要拉拢的用户随着互联网时代”信息碎片化“、”媒介分散化“以及”消费者多中心化“趋势的日益凸显,”品牌老化“已成为很多传统企业的弊病。如何保持既有消赞人群的品牌忠诚度,如何与年轻一代有效沟通,避免在互联网时代被快速淘汰,是所有传统企业管理者亟须正视的问题。近日,知名餐饮品牌海底捞策 Veteran restaurant brands ”rejuvenation “ consciousness awakening, wantonly spread the promotion, but not ’smash’ quasi want to win over the user with the Internet age ”information fragmentation “, ”media dispersion The trend of “consumer aging” has become increasingly prominent, and “brand aging” has become a drawback of many traditional enterprises. How to maintain the brand loyalty of both consumers and how to effectively communicate with the younger generation? , To avoid being quickly eliminated in the Internet era, all the traditional business managers should face up to the problem recently, well-known restaurant brands sea fishing strategy