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索尼:先锋品牌。索尼最初只是一家无线电修理企业,但它很早就开始生产自己品牌的产品。索尼很快就因第一台晶体管收音机和第一台全晶体管电视机等创新产品在日本名声大振。它也一直保持着行业领先地位,推出一个又一个的创新产品。秘诀:不相信市场调查。作为真正的先锋,盛田昭夫说:“大众并不知道可能做出什么,而我们知道。”喜力:出口品牌。作为全世界最受欢迎的啤酒品牌之一,其根本的成功要素是对出口的不懈追求,这使喜力成为第一个真正的全球性啤酒品牌。在这个全
Sony: Pioneer brand. Sony was originally a radio repair company, but it started producing its own branded products very early on. Sony quickly gained fame in Japan with innovative products such as the first transistor-based radio and the first all-transistor TV set. It has also maintained its leading position in the industry by introducing innovative products one after another. Tips: do not believe market research. As a true pioneer, Akio Morita said: “Volkswagen does not know what it may do, and we know.” Heineken: Exporting brands. As one of the most popular beer brands in the world, its fundamental success factor is the relentless pursuit of exports, making Heineken the first truly global beer brand. In this whole