创意是广告的灵魂元素,也是广告文化精神的特殊表现方式。在信息飞速发展的今天,平面广告因其独特的风格、创意,具有很广阔的发展空间。创意是平面广告的生命力,只有在平面设计中植入优秀的广告创意,才能给人深刻的印象,才能达到广告宣传的预期效果,实现平面设计的价值。创意是平面设计的灵魂,平面广告设计的创造力来源。广告创意可以实现对现存事物的理解及认知,它能够衍生出一种抽象思维和 Creative is the soul of advertising, but also a special manifestation of advertising culture. Today’s rapid development of information, print ads because of its unique style, creativity, has a very broad space for development. Creativity is the vitality of print ads, and only implanted in the graphic design of excellent creative advertising, can we have a deep impression in order to achieve the desired effect of advertising, to achieve the value of graphic design. Creativity is the soul of graphic design, the source of creativity for print ads. Advertising ideas can realize the understanding of existing things and cognition, it can derive an abstract thinking and