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2008年下半年爆发的全球经济危机使企业面对新一轮的竞争和洗牌,如何在新的市场环境下平稳应对渡过危机,并努力寻求逆势增长成为各品牌企业首要的任务,成本管理成为企业保持竞争优势的关键所在。目前我国企业的成本管理存在诸多问题,对此本文从成本管理领先战略、注重成本效益、技术创新实现成本突破及自主创牌等成本管理新举措,以实现企业持续稳定的竞争优势和发展能力。
The global economic crisis that broke out in the second half of 2008 has caused enterprises to face a new round of competition and shuffling. How to smoothly cope with the crisis in the new market environment and strive to find the contrarian growth has become the primary task of all brands and cost management Become the key to keep your competitive advantage. At present, there are many problems in the cost management of Chinese enterprises. In this paper, we take the cost management leading strategy, pay attention to cost-effectiveness, technology innovation to achieve cost breakthrough and independent innovation brand new cost management measures to achieve sustained and stable business competitive advantage and development capability.