网络营销是指电子商务在市场营销上的应用,也就是通过电子信息网络进行市场营销,因特网成为市场营销的新途径。电子商务时代的市场特点:一是信息的全球化使企业面对一个更广泛、更具选择性的潜在市场;二是网络的互动功能为企业提供了一个高效率、低成本的市场调研环境,为企业跟踪消费倾向提供了便利;三是使企业的产品创新更有效率,企业将更多的 Internet marketing refers to the application of e-commerce in marketing, that is, through the electronic information network marketing, the Internet has become a new marketing approach. E-commerce era of market characteristics: First, the globalization of information to enable enterprises to face a broader, more selective potential market; Second, the interaction of the network provides enterprises with an efficient, low-cost market research environment, For the enterprise to track the propensity to consume has provided convenience; third is to make enterprise product innovation more efficient, enterprises will be more