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在2002年10月第九届中国广告节“实效广告奖”艾菲奖的评选中,中美天津史克2002年两大广告营销战役——新康泰克上市和兰美抒上市,分别获得艾菲奖药品类的金奖和铜奖。 中美史克公司副总裁杨伟强亲临会场,足以说明对艾菲奖的重视。对于评委主席肖开宁所讲的:只要参加了艾菲奖,就能够知道哪一半广告费是浪费的。他的看法是:广告费的浪费可能更多的就是因为没有锁定目标客户群。广告主做广告的目的是希望通过产品最优秀的一
In October 2002, the Ninth China Advertising Festival “Effectiveness Advertising Award” Effie Awards, the Sino-US Tianjin Schick in 2002 two major advertising marketing campaign - the new Contac and Lan Mei express listing, were Ai Philippine prize drug category of gold and bronze medal. Yang Weiqiang, vice president of Sino-US Shi Ke company visit the venue, enough to illustrate the importance of Effie Awards. Xiao Kai Ning, chairman of the judges said: as long as participating in the Effie Awards, we can know which half of advertising costs are wasted. His view is: waste of advertising may be more because there is no target audience locked. The purpose of advertisers is to advertise the best one through the product