做品牌为了什么?只会赚钱的品牌是一个好品牌吗?强势品牌与令人尊敬的品牌差异在哪儿?责任和慈善对于一个品牌意义有多重要?中国如何与世界营销策划发展趋势同步?新常态背景下策划界如何运用互联网思维?中国企业发展的风口在哪里?这些都是中国策划界、企业界、品牌界和学术界急需讨论、研究并界定的重大课题。为此,主题为“品牌责任与云移动”的2014中国策划年会暨品 What is the difference between a strong brand and a venerable brand? How important is responsibility and charity for a brand? How does China synchronize with the global marketing planning trend? New Under normal circumstances how to use the Internet industry planning thinking? Chinese business development where the breath? These are the Chinese planning community, business, brand and academia urgently need to discuss, study and define a major issue. To this end, the theme for the “Brand Responsibility and Cloud Mobile” 2014 China Planning Annual Meeting and products