在科学技术突飞猛进的今天,领风气之先的传媒业也有了长足的发展。广播、电视、报纸、网络,这些传递信息最为先进的手段和载体,正以各自独特的优势,为社会服务,为生活服务。人们既感受到了媒体对受众的亲和力和感召力,也看到了多种媒体之间激烈竞争的严峻态势。本文拟结合上海《有线电视》报近年来改革发展的实践,对如何认识该报的生存环境,如何把握其个性,办出其特色等问题做些探讨。 Today, with the rapid advancement of science and technology, the media industry that leads the trend has also made great strides. Radio, television, newspapers and the Internet are the most advanced means and carriers for delivering information. They are serving their own lives and serving the community with their unique advantages. People have not only felt the media’s affinity and appeal to the audience, but also saw the grim situation of fierce competition among various media. This article intends to discuss how to understand the living environment of the newspaper, how to grasp its individuality, how to run its own characteristics and other issues in combination with the practice of Shanghai Cable Television Reform in recent years.