品牌是一种识别标志、一种精神象征、一种价值理念,是品质优异的核心体现。民生新闻《汪大姐来了》以帮忙、服务、公益为宗旨,通过九年多的运作,在观众中树立了良好的口碑,成为了舟山媒体的一个品牌栏目。根据索福瑞提供的数据,2014年《,汪大姐来了》栏目全年平均收视率为3.5,收视份额为22.7,2015年全年平均收视率为4.7,收视份额28.3,收视份额排 Brand is a sign of identification, a symbol of the spirit, a concept of value, is the core of excellent quality. People’s livelihood news “Sister Wang is coming” to help, service, public welfare for the purpose, through more than nine years of operation, set a good reputation among the audience, Zhoushan media has become a brand column. According to the data provided by Suofu Rui, “Sister Wang is coming” column in 2014 has an average annual viewing rate of 3.5 and a viewing share of 22.7. In 2015, the average viewing rate for the whole year was 4.7, the viewing share was 28.3, and the viewing share row