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自5.12四川汶川特大地震灾害发生以来,残酷的灾情牵动了全国人民的心。361°在第一时间内发起了连续三波的爱心援助活动,首先通过中国红十字总会向灾区捐赠428万人民币,又通过361°战略合作伙伴中国羽毛球队再次捐献50万人民币,5月26日又派专车运送价值400万人民币的捐赠物资直抵成都,361°全国各大代理商自发捐赠的一百余万款物也很快通过中国红十字会捐向灾区。另外,361°还通过遍及全国的营销网络利用多种途径号召更多的人为灾区人民奉献一份爱心,承担着一个民族品牌应有的社会责任。
Since the 5.12 Wenchuan Earthquake in Sichuan Province, the brutal disaster has affected the hearts of people across the country. 361 ° launched a continuous three-wave love assistance program within the first time. Firstly, it donated RMB 4.28 million to the disaster-stricken area through the China Red Cross Society and donated RMB 500,000 again through the 361 ° strategic partner China Badminton Team. May 26 Also sent a car to deliver 4 million yuan worth of donated materials to Chengdu, 361 ° nationwide major agents spontaneous donations of more than one million models also quickly donated to the disaster areas through the China Red Cross. In addition, 361 ° also uses various channels to call for more people to dedicate a love to the people in disaster-stricken areas through various marketing channels all over the country and shoulder the social responsibility that a national brand should have.