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现代商业环境正在发生变化,其一是由于消费者心理意向逐渐改变;其二是现代工业技术不断发展,产品日趋精致完善,消费品向新颖、高级、系列方向发展;其三是现代消费者的商品知识不断丰富。商业是工业品转售市场,商品流通机构的末端,是工业生产和消费者之间的桥梁,在商品经济的社会中有举足轻重的地位。社会发展,科学进步,知识普及,消费水平日趋提高,必须不断提高商业经营水平,符合便利性和安全性,改变过去制造→批发→零售→消费者简单不变方式。
The modern business environment is undergoing changes. One is the gradual change in consumers’ psychological intentions; the other is the continuous development of modern industrial technologies, the increasingly refined and sophisticated products, the development of consumer goods in the direction of novelty, advanced, and series; the third is the commodity of modern consumers. Knowledge is constantly enriched. Business is the industrial product resale market. The end of commodity circulation agencies is the bridge between industrial production and consumers. It plays a decisive role in the commodity economy society. Social development, scientific progress, and popularization of knowledge, and the rising level of consumption, must continue to improve the level of business operations, comply with convenience and security, and change the way of manufacturing → wholesale → retail → consumers to remain unchanged.