“不二价”严晓怀，上海建材商城总经理，１９９７年１１月—１２月在上海大学参加工商管理培训。当前，国内建材市场“不打折、不降价、做不成生意”的风气盛行，同行之间的削价竞争使顾客失去了对商品和价格的信任。严晓怀在学习《市场营销》课程后，对市场定价原理和消... “No price” Yan Xiaohuai, general manager of Shanghai Building Materials Mall, November 1997 -12 month in Shanghai University to participate in business administration training. At present, the domestic building materials market, “no discounts, no price cuts, can not do business,” the prevalence of the prevalence of competition among peers so that customers lose the trust of goods and prices. Yan Xiaohuai learning “marketing” course, the market pricing principles and consumer ...