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PPTV目前在网络视频市场的广告份额约占6.6%,其桌面PC端的用户规模达2.7亿用户,截至2012年末,日UV达到3400万人,移动端布局约为7000万用户。去年年中,PPTV将绝大部分股权卖给了苏宁和弘毅。知情人士透露,苏宁曾希望通过并购PPTV,利用其视频资源打造苏宁的OTT盒子,进军互联网电视领域。目前来看,这一计划并未实现。另外,湖南卫
PPTV currently occupies 6.6% of the advertising share in the online video market with 270 million users on its desktop PC. As of the end of 2012, the daily UV reached 34 million and the mobile terminal layout was about 70 million. In the middle of last year, PPTV sold most of the shares to Suning and Hony. Informed sources, Suning had hoped that through the acquisition of PPTV, using its video resources to create Suning’s OTT box, into the field of Internet TV. For now, this plan has not been realized. In addition, Hunan Wei