国家文化软实力是全面建成小康社会的重要目标,也是衡量社会文明程度和人民生活质量的显著标志。提高国家文化软实力,需要科学认识和把握文化软实力建设的基本方向、主要内容、根本动力及根本目的等几个关键问题。 The national cultural soft power is an important goal of building an overall well-to-do society and a significant indicator of the level of social civilization and the quality of people’s life. To improve the national cultural soft power, we must scientifically understand and grasp the basic directions, main contents, fundamental motivation and fundamental purposes of the construction of cultural soft power.