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2010年1月1日开始施行的《广播电视广告播出管理办法》(以下简称《管理办法》),对电视广告播出的时长和广告播出的类型作出明确限定。1.促使电视广告行业由价格向价值回归《管理办法》的施行对电视广告业的一个积极的影响是,促进或者迫使电视广告业改变以往的拼折扣、拼关系、拼回
The Administrative Measures on the Broadcasting of Radio and Television Advertisements (hereinafter referred to as the “Administrative Measures”), which came into force on January 1, 2010, clearly define the duration of television commercials and the types of advertisements broadcast. 1. Promote the TV advertising industry from price to value return to the implementation of the “Administrative Measures” A positive impact on the television advertising industry is to promote or force the TV advertising industry to change the previous fight discounts, spelling relationships, fight back