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社区设摊营销主要是指针对特定区域内目标客户的营销。“特定区域”的范围比较宽泛,既可以是城市的居民小区、工厂宿舍,也可以是农村的乡镇、村庄等,它们具有的一个共同特征是区域内居民相对固定,设摊营销人员相对比较容易获取客户信息,因此,可以通过一系列前后期的准备和跟进工作来提高设摊营销的有效性。一次完整的设摊营销可以分为设摊前准备、设摊中执行、设摊后跟进三个阶段,每个阶段都有很多事情要做。本文主要从提高设摊营销有效性角度出发,对设摊营销三阶段需关注的细节进行归纳总结。
Community stalls marketing mainly refers to the target area within a specific area of customer marketing. The scope of “specific area” is relatively broad, which can be both urban residential quarters and factory dormitories, as well as rural townships and villages, etc. One of the common characteristics of the “specific areas” is that residents in the area are relatively fixed and marketers are located relatively It is relatively easy to obtain customer information. Therefore, the effectiveness of marketing for stalls can be enhanced through a series of preparation and follow-up actions. A complete set of stalls marketing can be divided into pre-stall preparation, stalls in the implementation, set up a booth followed up three stages, each stage has a lot of things to do. In this paper, mainly from the perspective of improving the effectiveness of marketing stalls marketing, stalls marketing phase three stages of the need to focus on the details summarized.