2007年6月,本刊《危局下的焦虑》专题提出了中国广告业处在转型的焦虑中,广告精英表示担忧的声音也越来越高。这期专题在学术界与广告实务界中引起了共鸣。广告业有识之士发表看法,真实地反映了广告业现状,强烈地发出直面危机的声音。其中,央视十佳广告代理公司——同路传播机构,组织公司所有员工阅读了本期杂志,公司员工有感而发,写出了一组很有专业水平的读后感,现选登其中几篇,以飨读者。 In June 2007, the issue of “Anxiety under the Crisis” in this issue raised the anxiety of transformation in China’s advertising industry, and the voice of the advertising elite expressed concern about it getting higher and higher. This issue has resonated with academics and advertising practitioners. Advertising insight to express their views, a true reflection of the status quo in the advertising industry, issued a strong voice directly facing the crisis. Among them, CCTV’s top ten advertising agency - with the road agencies, organizations, all employees read this issue of the magazine, the company felt the staff, wrote a very professional reading sense, now selected several of them To 飨 readers.