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有人曾从财务的角度,将销售的定义限定为百分之百的回收货款。由此可见财务与营销管理的密切关系,作为现代营销管理者。运用财务分析指导营销,则成为其必备素质之一。财务分析是指运用财务报表数据对企业过去一个时期财务状况和经营成果以及未来前景所作的一种评价。财务分析的方法很多,其中比率分析是整个财务分析的核心。比率分析是通过计算各个财务指杯的比值来衡量企业的
Someone once defined the definition of sales as a one-hundred percent recovery from a financial point of view. This shows the close relationship between finance and marketing management, as a modern marketing manager. Using financial analysis to guide marketing is one of its essential qualities. Financial analysis refers to the evaluation of the financial status, operating results, and future prospects of the company over the past period using the data of the financial statements. There are many methods of financial analysis, of which the ratio analysis is the core of the entire financial analysis. The ratio analysis measures the company’s value by calculating the ratio of financial indicators.