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参赛类别:文化教育及用品类客户:Discovery Channel产品/品牌:Discovery Channel广告公司:时报广告奖执行委员会·上奇公司评析人:韩志翔21世纪人类社会由工业时代跨入信息时代,科学技术正日益深刻地影响和改变着人们的生活、工作和思维方式。Discovery Channel(探索频道)在中国的广泛传播,正是应用先进的科学技术和传播手段,让我们看到从宏观到微观的神奇世界。尽管这一切对我们也许由于时刻发生在身边而熟视无睹、觉得平淡无奇,但Discovery Channel平面广告却运用极其生动的手法,通过独特的视角将已经或即将发生的这一切完美地表现出来,将人们常见的自然界的动植物作为一种符号,切入“今天你有什么新发现”这一主题,从而表述出“开拓您的视界”的科普理念。
Discovery Channel Brand: Discovery Channel Agency: Times Advertising Awards Executive Committee: Shangqi Company Critic: Han Zhixiang 21st Century Human Society From the industrial age into the information age, science and technology are increasingly Deeply influence and change people's life, work and way of thinking. The widespread dissemination of Discovery Channel in China is precisely the application of advanced science and technology and means of communication so that we can see the magical world from the macro to the micro. While all of this turns out to be indifferent to us as we may have been with us all the time, Discovery Channel print ads are extremely vivid and use a unique perspective to present all that has or is about to happen, Common animals and plants in nature as a symbol, cut into “Today you have something new discovery ” this theme, thereby expressing “to develop your vision ” science concept.