全国人民还在欢度羊年春节的期间,广东却笼罩在一场“怪病”的阴影中,不断有传闻说不明原因肺炎在广东的广州、中山、深圳、河源等地传播,并已造成多人死亡。各种传闻和猜测的版本每天成倍增长,一时间流言四起、人心惶惶。板兰根冲剂、抗病毒口服液、罗红霉素、食用醋、口罩等一度在广州等地全面脱销,假冒伪劣商品也乘虚而入。随着政府和卫生部门的努力,事态已经恢复平静。但这次事件中所出现涨价风潮、抢购风潮无疑是营销学 People across the country are still celebrating the Spring Festival, but Guangdong is shrouded in the shadow of a “strange disease.” There are numerous anecdotal evidence that pneumonia has spread in Guangdong, Guangzhou, Zhongshan, Shenzhen and Heyuan. Caused many deaths. Various rumors and speculation of the version doubled daily growth, a time rumors everywhere, people panic. Banlan root granules, antiviral oral solution, roxithromycin, vinegar, masks, etc. were once fully out of stock in Guangzhou and other places, fake and shoddy goods take advantage of. With the efforts of the government and the health sector, the situation has returned to calm. However, the upsurge of price hikes in this incident is undoubtedly the marketing craze